Mitsubishi electric - B2C and B2B

When you hear Mitsubishi mentioned, you think cars. This TV spot raises awareness of Mitsubishi Electric, and features many of the amazing products and innovations that touch your life. From warming your home, and building zero emission buildings, to factory automation and power semi-conductors - all to make a more sustainable future for you.

B2B

The B2B campaign kicked-off with teaser social posts using behind the scenes footage from the shoot.

Using the same storyline, the B2B edit targeted heat pump suppliers and installers, raising brand awareness and generating interest in a challenging market.

Other B2B experience

I have also done recent B2B campaigns for Cisco, British Land and Cigna.